Work
Every one of these is live. Go and look.
No illustrative outcomes and no invented client quotes. Six sites you can open in a new tab, plus one campaign with the entire spend and cost-per-lead table published.
Property2024Full case study with numbers
3 810 property enquiries at $7.50 each
What a real paid-social operation looks like when the budget is serious.
E-commerce · Food & drink2026
Cape Caviar
A luxury food brand that had to feel expensive and load instantly.
Education · Beauty2026
Naledi Nails
An income offer, not a course — priced and written for the South African market.
D2C · Handmade2026
Stringture
A product nobody had heard of, explained in one screen.
Travel · Rental2026
CapeDrive
Car rental that quotes you instead of making you enquire.
B2B · Automotive2026
Master East
B2B auto parts distribution, built to open West Africa.
Fintech · Payments2026
Rubrek
A payments product that had to look like infrastructure.
More work, including campaigns outside South Africa, at obydenov.com.
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