Journal
What things cost and what actually works.
Published South African data where it exists, and plain arithmetic where it does not. No thought leadership.
25 Jul 2026 · 8 min
What a website actually costs in South Africa
Averages by page count, by city, by hour, plus what maintenance really runs. Compiled from published SA survey data rather than opinion.
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28 Jul 2026 · 6 min
WhatsApp or a contact form: which one wins here
The channel decides the conversion, but which channel depends on the size of the sale. What a form is still for, and why paid traffic changes the answer.
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23 Jul 2026 · 7 min
How much to spend on Facebook ads in South Africa
Work backwards from your margin, not forwards from what you can spare. The arithmetic, with SA benchmark numbers.
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22 Jul 2026 · 6 min
Nine questions to ask before you pay a deposit
Ownership, VAT, tracking, exit terms. The answers to these predict the outcome better than the portfolio does.
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21 Jul 2026 · 7 min
Web design agencies in Cape Town, and how to actually choose one
Who ranks, what the market charges, and why half the 'top 10 agencies' articles you'll read were paid for.
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20 Jul 2026 · 5 min
The free thing most SA businesses get wrong
It's free, it drives near-me searches, and most profiles are half-finished. A checklist you can work through this afternoon.
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19 Jul 2026 · 5 min
Why a R999 website costs more
Not a moral argument. An arithmetic one, including what the rebuild costs you.
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29 Jul 2026 · 6 min
Why your business is not showing on Google Maps
The six reasons a verified profile still does not appear, and the one that actually takes sustained work to fix.
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