Management
From R3 500p/m
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EnquireSearch & Performance Max
Catch the people already searching for you
Search and Performance Max for high-intent queries — the plumber-at-23:00, attorney-today kind of demand. From R3 500p/m management.
The problem
Why this usually fails
Search is the most expensive traffic you can buy and the easiest to waste. Accounts run for years on broad match with no negative keywords, paying rand after rand for searches that were never going to buy, while conversion tracking counts page views as leads.
The approach
How it gets done here
Conversion tracking gets fixed before budget moves, because every decision after that depends on it. Then tight themes, aggressive negatives, and search-term review every week — the boring work that is the entire job.
What is included
- Conversion tracking and GA4 audited and repaired first
- Keyword research on real SA search behaviour
- Search campaigns built by intent theme
- Performance Max where the catalogue justifies it
- Negative keyword list built and maintained weekly
- Ad copy and assets written and tested
- Call tracking and WhatsApp click tracking
- Local targeting by city and suburb
- Weekly report: spend, cost per lead, wasted spend removed
FAQ
Google Ads — questions we get
Google Ads or Facebook first?
Google when people already search for what you sell — plumber, attorney, dentist, tow truck. Facebook and TikTok when you have to create the demand, as with a course, a product launch or a salon offer. Most businesses should start with one and add the second once cost per enquiry is stable.
Why is my current agency's CPC so high?
Usually broad match with no negatives, one campaign carrying twenty unrelated themes, and a low quality score from ads that do not match the landing page. All three are fixable and all three are visible in an audit.
Next step
Want google ads handled?
Four questions, under a minute. You will get a scope, a price and a date — not a discovery call and a proposal in nine days.
Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.