Creative batch
From R3 000
3–5 concepts, all ratios
EnquireContent production
Creative that stops the scroll
Reels, TikToks and product photography edited for paid distribution, not for your feed's vanity. From R3 000 a batch.
The problem
Why this usually fails
Creative is what actually decides whether paid social works. Targeting is largely automated now; the ad is the variable. Most small businesses run one video for four months, watch performance decay, and blame the platform.
The approach
How it gets done here
Hooks written before anything is shot, because the first second decides the rest. Batch production so there is always a fresh angle ready when the current one fatigues, cut in the aspect ratios each placement actually needs.
What is included
- Hook and script written per concept, not per video
- Batch shoot: product, food, space or talking head
- Cut to 9:16, 4:5 and 1:1 for every placement
- Captions burnt in — most viewing is sound-off
- Three to five distinct angles per batch, not five edits of one
- Thumbnail and first-frame chosen deliberately
- Organic versions supplied alongside paid cuts
- Fatigue monitoring, refresh when performance drops
FAQ
Short-form video — questions we get
Do you shoot on location?
In and around Cape Town, yes. Elsewhere in the country it is either a local shooter briefed by us, or you shoot to a shot list on a phone and it gets edited here — which is genuinely fine for paid social and costs you far less.
How often does creative need refreshing?
For a small SA budget, expect four to eight weeks before the numbers soften. That is why work is batched rather than done one video at a time.
Next step
Want short-form video handled?
Four questions, under a minute. You will get a scope, a price and a date — not a discovery call and a proposal in nine days.
Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.