Dental & aesthetic practices
HPCSA-aware advertising that books chairs. Prices in rands, published. Month to month, no lock-in.
What goes wrong
Most dental marketing in South Africa fails the HPCSA before the first patient calls. Before-and-after photos, patient testimonials used in ads, superlative claims like 'best' or 'painless' — each is a compliance risk that sits on the practice's registration, not the agency's. Meta's health-targeting policy adds its own layer: ads that imply knowledge of a viewer's condition get rejected, sometimes mid-campaign. The result is that most practices either avoid paid advertising entirely, or run something that could surface as a complaint at the wrong time.
What we do instead
We market the practitioner, the rooms, the process and the published fee — not the outcome, not the testimonial, not the superlative. Every ad and every page is shown to the practice for approval before it goes live. Enquiries land in WhatsApp rather than a form collecting symptom detail without a lawful consent basis, and the practice owns the site, the ad accounts and the patient data from day one.
What you get
The offer that works here
The SA aesthetic market is growing at 11.5% a year, from $103m in 2025 to $178m forecast by 2030. There are 85-plus registered aesthetic and cosmetic clinics in Cape Town alone — your patient is comparing practices right now. The one published campaign in this portfolio produced 3 810 enquiries at $7.50 each on $28 800 of spend; the same lead-generation mechanics apply here. Dedicated dental marketing retainers: Chair (one page, Meta campaign, WhatsApp reply) from R7 900p/m; Practice (adds Google Ads, local SEO, 6 monthly creatives) from R18 900p/m; Group (up to 3 locations, area exclusivity) from R36 900p/m.
Pricing
Website
once-off · Live in 5 working days
A fast one-page site built to turn visitors into WhatsApp enquiries.
Multi-page from R8 900
Bundle · Site + Traffic
once-off, then R4 900p/m · Ads running within 48 hours
The site plus paid traffic switched on, with the first month of management included.
Then R4 900p/m · cancel any month
Traffic
p/m · Management only — ad budget separate
Ongoing paid social management for a business that already has a site worth sending traffic to.
Ad budget from R3 000p/m, paid to Meta directly
All prices exclude 15% VAT and exclude ad budget, which you pay directly to Meta, TikTok or Google.
Other industries
Next step
Four questions, under a minute. You will get a scope, a price and a date — not a discovery call and a proposal in nine days.
Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.