Client Factory
DentalAesthetics Client Factory®Cape Town · 2026

Clinics.
Only clinics.

Advertising for South African dental and aesthetic practices — built to survive the HPCSA rules and Meta’s health policy, and still fill the diary.

See the prices

Prices published below. Month to month. You own the site, the ads and the patient data.

Most clinic advertising is a before-and-after photo and a discount. Both of those are your risk, not the agency’s.

So we sell the practitioner, the rooms, the process and the fee instead. It converts — it just takes better writing.

Live in five working days. Every price published. You own the site, the ad accounts and the patient data from day one.

Before / after

The site you probably have, and the one that books patients.

The left-hand plates are typical practice homepages, drawn by us — no real practice is named or copied. The right-hand plates are our concept builds, not client work.

Typical practice site
A typical South African practice homepage
Nine menu items, a stock photo, ‘Welcome to our practice’, and a form. Nothing about what anything costs.
What we build
Concept homepage design, cosmetic & implant dentistry
Fee list on the homepage, the dentist named above the fold, one treatment sold properly instead of twelve listed.

Cosmetic & implant dentistryThe fee list moves onto the homepage and the dentist is named above the fold. A patient weighing up a R24 500 implant can see the number and the person before they have to phone anyone.

Typical practice site
A typical South African practice homepage
A discount banner, a before-and-after gallery, ‘painless’, ‘guaranteed’, ‘voted best’ and three patient testimonials — four HPCSA problems on one page.
What we build
Concept homepage design, aesthetic medicine
Priced per treatment, no gallery, the practitioner and the review policy where a patient looks for reassurance.

Aesthetic medicineEvery one of those goes. Price per treatment, the doctor, the review policy and a two-week check instead. It reads more expensive, and it survives a query.

Typical practice site
A typical South African practice homepage
‘Fees quoted on consultation. Please contact reception.’ The one thing every parent wants to know is the one thing that is missing.
What we build
Concept homepage design, family & general practice
Emergency-first. Open slots and usual fees visible before anyone has to phone reception.

Family & general practiceOpen slots and the four usual fees sit on the homepage, and the emergency slot is the first thing a parent with a sore child sees. No phone queue in the way.

Want one of these for your practice?

or WhatsApp +27 60 953 9763
In plain English

What we actually do, in four steps.

No jargon. If any of this needs explaining twice, that is our fault, not yours.

01

We build you one page

Not a website with twelve menus nobody opens. One page about the treatment you want more of, with your name, your rooms and your fees on it.

02

We show it to people near you

Ads on Facebook, Instagram and Google, pointed at the suburbs around your practice. Someone 400 km away never sees them, so you never pay for them.

03

They message you on WhatsApp

Not a form that lands in spam. A message, answered in seconds, that asks what they need and when they can come in — before it reaches your reception.

04

You see what it cost

Once a month, on one page: how many people messaged, how many booked, and what each booking cost you. In rands. No dashboard to learn.

What R10 000 of advertising does in a month
People who message you 40
Real patients, not price-shoppers 24
Book and actually arrive 12
R17 900what you spend: R7 900 to us plus R10 000 to Meta and Google
12new patients in the chair that month
R96 000treatment accepted, if your average case is R8 000

This is arithmetic, not a promise. The numbers above assume R250 per WhatsApp enquiry, 6 in 10 enquiries being genuine, half of those booking and arriving, and an R8 000 average accepted treatment. Change any one of them and the answer changes. We will run your own numbers before you sign anything, and we will tell you if they do not work.

Want us to run your numbers before you decide?

or WhatsApp +27 60 953 9763
Proof

Numbers we will put our name to.

A lead-generation campaign we ran end to end. Different trade, identical machine: paid social in, instant WhatsApp reply, qualified list out.

3 810enquiries
$7.50average cost per lead
245+qualified buyers
$28 800total ad spend

Six client sites, all live, open any of them:
caviars.co.za · naledi-nails.pages.dev · stringture.pages.dev · capedrive.pages.dev · mastereast.pages.dev · rubrek.com

The hard part

What "compliant" means here, specifically

Most agencies say HPCSA-aligned and leave it there. This is the actual list we work to.

If an agency shows you a before-and-after campaign for a clinic, ask who carries the risk when it is queried. It is not them.

Questions

Straight answers, including the awkward one.

Have you done this for a dental practice before?
No — and we will not invent a case study to say otherwise. What we can show you is a lead-generation campaign we ran end to end (3 810 enquiries at $7.50 each on $28 800 of spend), six client sites you can open right now, and the concept builds above. The first practice to sign gets pilot terms in exchange for a case study with real numbers and your name on it.
Will this get me in trouble with the HPCSA?
That is the risk we are built around. No patient testimonials, no before-and-afters, no superlative claims, and you approve every ad and page before it is live. If you want something that falls outside the rules, we will tell you and we will not run it.
Why no before-and-after photos? Everyone else uses them.
They are the fastest route to a rejected Meta ad and an awkward letter, and the risk sits with your registration, not the agency’s. We market the practitioner, the rooms, the process and the fee instead. It converts — it just takes better writing.
What does it cost in total, including advertising?
The retainer plus your ad budget, which you pay to Meta and Google directly. A single practice usually starts at R8 000 – R15 000p/m in ad spend. So Chair with a modest budget lands around R16 000 – R23 000p/m all in, excluding 15% VAT.
How soon do enquiries start?
The page is live in five working days and ads run within 48 hours of that. First enquiries usually arrive in the first week. A reliable cost per booked appointment takes about six weeks of data.
Are we locked into a contract?
No. Month to month, cancel any time. You own the domain, the site, the ad accounts, the pixel and the patient data from day one — if you leave, all of it stays with you.
Do you work with practices outside Cape Town?
Yes. We are based in Cape Town and run practices anywhere in South Africa — the work is remote either way. On the Group tier we take only one practice per area, so availability depends on whether your area is open.
Pricing

Pick one. Send the message.

You get a scope, a price and a start date back the same day.

Chair

R7 900p/m + R9 800 build

One page, ads on Facebook and Instagram, and WhatsApp answering day and night. The simplest version that works.

One practice, one treatment focus

  • Practice page, live in 5 working days
  • Meta campaign, compliance-safe creative
  • WhatsApp booking with instant reply, 24/7
  • Automatic appointment reminders

PracticeMost take this

R18 900p/m

All of that, plus we catch people already typing your treatment into Google, fix your Google listing, and collect reviews the legal way.

Filling the diary properly

  • Everything in Chair
  • Google Ads on treatment searches
  • Google Business Profile and compliant review collection
  • Local SEO for your suburb and the ones next to it
  • 6 creatives a month, shot in your rooms
  • A separate funnel for your highest-margin treatment

Group

R36 900p/m

All of that, for up to three rooms or doctors — and we turn down every other practice in your area.

Multiple rooms or practitioners

  • Everything in Practice
  • Exclusivity: no other practice in your area
  • Up to 3 locations or practitioners
  • Implants and smile design as standalone products
  • Booking system integration
  • Reported from enquiry through to the patient in the chair

Month to month. Stop any month you like — you keep the site, the ad accounts, the pixel and the patient data.

Prices exclude 15% VAT. Your advertising budget goes straight to Meta and Google and never through us.

NextOne message Client Factory®+27 60 953 9763

Tick these four and we should talk.

Rather message on WhatsApp

Different business? Talk to us anyway

General dental marketing — website packages from R4 900 →

Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.

Start a project

Tell me what you sell. You get a scope, a price and a start date back today.

What do you need?

Your details go to one person — me — and are used to answer you. Nothing is sold or shared. Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.

or

Rather message me on WhatsApp