Travel · Rental
CapeDrive
Car rental that quotes you instead of making you enquire.
| Client | CapeDrive |
|---|---|
| Year | 2026 |
| Scope | Site build · Pricing logic · WhatsApp booking flow |
| Live site | capedrive.pages.dev |
The brief
Challenge
Compete against international rental brands with far bigger budgets, on a fleet of sixteen vehicles. The category is notorious for hidden fees, airport queues and deposits that vanish for weeks, and every one of those is a reason to book elsewhere.
What was done
Approach
Attack the specific frustrations rather than the brands. Exact price for your dates shown on the page instead of an enquiry form. Delivery to the airport, your hotel or your door. Deposit refunded in 48 hours, stated as a promise on the front page. Confirmation on WhatsApp, so a traveller has a written record in the app they already use.
Decisions
Why it was built this way
01
Price, not enquiry
Pick the car, see the number for your dates. Every competitor in this bracket makes you ask, which is exactly the gap worth taking.
02
Naming the industry's sins
Unlimited kilometres, deposits back in 48 hours, quote fixed in writing. Each line is a direct answer to something a rental company did to the customer last time.
03
Delivery as the differentiator
Sixteen cars cannot beat an airport counter on scale, so it beats it on not having to stand in the queue at all.
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Next step
Want something like this?
Four questions, under a minute. You will get a scope, a price and a date — not a discovery call and a proposal in nine days.
Your site is live in 5 working days and your ads are running within 48 hours of launch — or the build is free.